Brooklyn Supermarket Resorting to Olfactory Mind Control

A chain of supermarkets in Brooklyn and Staten Island has started piping in food scents to their stores in an effort to subliminally encourage customers to buy stuff. Scents you might smell in NetCost Market include “Lindt Chocolate,” “Smoky Bacon,” and “Rosemary Focaccia.” A shopper in Sheepshead Bay told the Post, “It made me really hungry all of a sudden!” Well, yes, that’s the idea.

The scents and apparatus for delivering them are provided by a company based in Charlotte called ScentAir. According to their website, the scent system was developed by a former Lockheed Martin rocket scientist turned Walt Disney “Imagineer.”

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