Lady Gaga creates song with tones too high for humans – that make smartphones link to websites and images at concerts

Hear hear: The Sonic Notify app allows audience members to vote for the encore, with only smartphones able to hear the signal

She’s known for her trendy music and being on the cutting edge of fashion, but Lady Gaga has also been pioneering a sonic technology that’s set to transform experiences at live events.

At her Monsters Ball tour she deployed a product made by U.S start-up Sonic Notify that transmits a signal to the smartphones of audience members that can then link them to various websites and images – and even give them the chance to vote for the encore song.

The signal is cleverly embedded within a song or an audio track of some sort, and picked up by the Sonic Notify app.

It’s a bit like a sonic version of a QR code – a scannable barcode used on some adverts that customers can read with their smartphones to access offers and more information.

The app was developed as a result of band MGMT’S record label, Cantora Records, opening a technology division and offering finance to promising start-ups.

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2 Responses to “Lady Gaga creates song with tones too high for humans – that make smartphones link to websites and images at concerts”

  • tkirke:

    Not sure why you posted this. I’m actually working on similar technology

  • notsure:

    not really a big deal considering everything on the smartphone is tracked already. this will become a nuisance once your phone gets the same treatment walking past starbucks, thats when this is gonna suck. besides that im a little surprised they found a frequency not already being blasted at us with which to do this. WEEEELLLL enough about lady gaga, how bout them reptilian buttfuckers huh?

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